Reading
Listen and read this memo from a project manager
to his marketing team. Then, mark the following statements as true(T)or
false(F). Summarise the memo and tell the class.
(f) The first attempt to market the lliad' was
unsuccessful
(f) Market research has been done to determine the
target audience
(t) The company wants to find non-traditional
advertising methods.
Speaking
With a partner, act out the roles below, based on the
dialogue from task 6. Then switch roles.
Have you had any thoughts
Definitely. I've been thinking a lot about our prospective
buyers
So What women of a certain age?
Not necessarily. My research shows that men are becoming
more interested in certain products
That's good news for us. Yes?
Yeah, I think that's where our competitors go wrong.
They mostly target women.
But you think we could target men?
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