Glossary

Dark is a description for the state wherein a prospect have become unresponsive to calls, invitations, emails and other attempts at engagement.

Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning.  

Decision Maker in the context of sales, is a person who possesses the required expertise and authority in making purchase decisions.

Dialer is a computer software, application or electronic device that automates the process of making phone calls.

Direct Mail is a communication channel where newsletters, catalogs, brochures, and other documents

E-Commerce is a field, platform, or environment where the buying and selling of goods and services are transacted online.

Employee Engagement is the state, level, or process of building employee commitment to an organization, reflected in how much they strive to improve the company’s image, well-being and profitability.  

EOM is an acronym for End of Month.

EOQ is an acronym for End of Quarter.

EOY is an acronym for End of Year.

Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity.